A single template for thousand different businesses
This mobile app started as a solution for small businesses owners, offering them an easy and customizable tool to create an app for their business without having to pay a fortune to programmers and designers.
After many encounters with small business owners, there was a growing understanding that their biggest challenge is getting their customers back, that is, turning their visitors into repeat customers.
This understanding brought with it the need to find the best loyalty solution to help businesses owners bring their customers back, again and again and again.
ROLE
User Experience
Visual Design
DATE
2016 - Today
1. USERS & MARKET RESEARCH
Send your club members the right offer, at the right time, to keep them coming back
In order to understand how I can help business owners bring their one time customers into regulars, I wanted to learn the best loyalty solutions out there.
COMPETITORS
My research started with competitors in the shoe sales, coffee shops and restaurants that offer loyalty programs that encourage customers to return again and again.
PARALLEL
I looked for businesses that offer an app to their customers that incorporates loyalty features to convert visitors into regulars, both in physical and online markets.
Understanding and analyzing the main core of other successful loyalty programs
2. VISUAL IDENTITY
Every business type and it’s unique brand colors
Everything can be customized
Business owners can easily change the app content, add their own images, adjust colors and fonts to their brand and a lot more. To make it work for each and every business, we came up with a color system that relies on the business main color and automatically generate a 5 colors palette that work perfectly all over the app.
TYPOGRAPHY
COLORS
Color #1- Background
Color #2- Text
Color #3- Brand’s main color
Color #4- Boxes
Color #5- Brand’s Secondary color
The app’s color and typography system, on different business types
The app’s color and typography system, on different business types
3. CHALLENGES & INSIGHTS
How to engage customers for the first time
Give the users limited number of actions to get them start engaging with the app, offer them benefits for important actions you want them to do and make sure to inform them what they will receive for every action.
Make sure to display information that suit to the stage they are at (if it is their first time on the app, don’t ask them to share it with friends just yet).
The app’s main layout through a cannabis business
Increase customers basket value
Provide users with evolving tiers with different benefits as they earn more points (and spend more money), interest them with limited time offers, coupons and 1+1 discounts. make it worthy for them to spend more in your business
An example of a benefit that is sent to a customer
